Yoplait Yogurt had an ad which showed a slender young woman standing in front of a refrigerator at work having an internal dialogue about whether to have a piece of cheesecake or not. She was trying to justify it, talking about how bad it was, how she could run in place and eat it, or eat it then 8 celery sticks, or anything else just to justify it. Then her office mate, also very slender, came up and grabbed a Yoplait from the frig. The first young woman commented that she looked great and had lost weight then grabbed her own Yoplait. NEDA, the National Eating Disorders Association, monitors advertising and contacts advertisers if they find ads they feel could be dangerous for people suffering from eating disorders. They are not always successful in getting advertisers to pull the ads, but in this case, Yoplait responded immediately and took the ads off the market. Well done, Yoplait! Thanks for the respect!If you want to see the ad, here's the link:
http://www.huffingtonpost.com/2011/06/15/yoplait-pulls-ad-that-pos_n_877618.html#s292684&title=Yoplait
If you're interested in reading what NEDA said about it, or if you want to learn more about the organization, click here:
http://www.nationaleatingdisorders.org/in-the-news/news-release-detail.php?release=67&title=%91Kudos+to+Yoplait%2C%92+Says+National+Eating+Disorders+Association
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